Founding season: coffee shops, cafes & bakeries (restaurants join next). Players race the storm across the neighborhood to your counter — at full price. You stake nothing, your staff do nothing, and the prizes are on us. You book a Tuesday, and you watch the room fill.
Storms run every Tuesday — the slowest day of the week, on purpose. Claim yours, then pick the stretch that hurts: the crowd arrives at your dead zone, not your rush.
The storm ends at your door and the crowd walks in paying full price. StormRush funds every prize; your register never discounts a thing.
$25 flat per storm — and that's the whole bill. No free items, no discounts, no per-head fees; the crowd pays full price and StormRush funds the prizes. If fewer than 10 verified arrivals show up, the storm is free — that risk is ours. Founding hosts pay no platform fee on their first three storms.
You watch it happen twice: live, on the arrivals page during the hour and through your own front door; and next day, in the report — first-time customers, returning players, every arrival GPS-verified at walking pace and timestamped. Compare: a new customer from paid ads typically runs $30–80, estimated by an ad platform. A storm that draws 20 arrivals costs you $1.25 a head, witnessed.
Then you sold a lot of coffee at full price during your dead hour — there's no discount, so a packed room is pure upside. The storm window is an hour, arrivals spread across it, and the bill is $25 no matter what.
Mystery is what makes the game fair (nobody can camp your door) and it makes the final reveal your branded moment — the whole field learns your name at once, then walks toward it.
Any time up to the morning of the storm, no charge, no questions. Day-of emergencies: one call and we cancel the challenge safely — players are notified instantly.